Nearly all marketers view AI as a positive force in the industry, with just 3% expressing concern about its overall impact.
BISMARCK, ND, UNITED STATES, February 10, 2026 /EINPresswire.com/ — One year after AI became mainstream in marketing, a new CoSchedule report reveals overwhelming confidence in its impact. Just 3% of marketers believe AI is harming the industry, and only 1% think its influence will peak and decline in 2026.
Instead, marketers largely view AI as a positive shift. When asked what their current sentiment toward AI was, 31% said “AI has made me better at my job,” and 34% indicated “AI helps, but it doesn’t replace strategy.”
The data comes from CoSchedule’s new research report, After the AI Shift: What Marketers Are Prioritizing In 2026, based on a survey of 900 marketing professionals across industries. The report explores how AI adoption is reshaping marketing performance, channel effectiveness, and team priorities heading into 2026.
Beyond measuring marketers’ sentiments toward AI, the report reveals where marketing performance is holding steady, where it’s declining, and how teams are adjusting strategies to stay competitive in a rapidly changing industry.
The complete After the AI Shift: What Marketers Are Prioritizing In 2026 report is now available on the CoSchedule website. Marketing professionals, industry analysts, and members of the media are encouraged to explore the full report for deeper insight into how AI is redefining the industry.
For more information about CoSchedule and its suite of AI-powered marketing tools, visit coschedule.com.
About CoSchedule
CoSchedule provides AI-powered marketing management tools to more than 50,000 marketers worldwide. Recognized by Inc. 5000, Gartner’s Magic Quadrant, and G2, the company helps marketing teams organize work, deliver projects on time, and prove their value.
To learn more about CoSchedule, visit https://coschedule.com.
Emily Thompson
CoSchedule
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